Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"New product launch"”.
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Designing a flexible supply chain for new product launch
… tactically design flexible supply chains for new product launches. The research focus is on different strategies and tactics used by original equipment manufacturers to improve supply chain flexibility through their engagement with contract manufacturers. Five case studies regarding successful …
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Leveraging flexible manufacturing to streamline new product launch processes
… ACUVUE® Brand Contact Lenses, is committed to launching new contact lens products every year to maintain competitive edge and long-term relevancy. However, manufacturing lines currently operate at high utilization rates to satisfy steadily growing demand, limiting opportunity to beta test new …
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Exploring new product launch strategies in the pharmaceutical industry: A contingency approach
Despite the critical role that new products play, the firm’s product launch strategies have not been extensively studied in operations management and strategy research. This study attempts to direct attention of these fields to this important topic, which has been addressed mostly from a marketing …
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New Product Launch Decisions under Competition and Uncertainty: A Real Options and Game-Theoretic Approach to New Product Development
<p>New product development is central to many firms' future success. Not only as a means to continue to maintain their piece of the market, but product development can also be a strategic means for a company to diversify, and/or alter focus to adapt to changing market conditions.</p> <p>Most of the …
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Modeling the impact of complexity on transportation
… supply chain complexity events, in particular new product launches, in a fast moving consumer goods company in the United States. The research specifically investigated which of the four key transportation cost drivers (line haul rates, length of haul, frequency of loads and regional factors) …
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New product forecasting of appliance and consumables : SARIMA model
… this project is to forecast the demand for their new product, consisting of appliance and pods, without historical data. For appliance forecast, this paper focuses on an operational level model, SARIMA, which is a time series analysis that considers seasonality and has high accuracy in …
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Information, communication and organizational culture : a grounded theory approach.
… 11 provides a description and analysis of a new product launch conducted by the organisation: the chapter seeks to evaluate the merits of using an approach which emphasises information/communication and cultural variables for the understanding and analysis of organisational behaviour. …
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Scenario Planning Framework & Sensitivity Analysis for New Orthopedic Sets in the Spine Platform
… deformities. Johnson & Johnson is developing a new spinal product in the Thoracolumbar space that builds on features of their legacy products in order to provide patients with high-quality pain relief. The goals of this project are twofold within the Thoracolumbar spine family of products. The …
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A "go to market" strategy : enabling P&G profitable share growth through streamlined logistics
… competitive, fashion-driven industry. As such, new product launch processes are viewed to be a competitive advantage in promoting continued brand awareness in the market place. However, very few resources are in place to encourage manufacturer and retailer collaboration and to monitor new …
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Three Essays on the Marketing of Innovations
Really new products frequently receive great academic, managerial and public attention, because they have the potential to change everybody’s lives. Our economic system fundamentally relies on creative destruction, i.e. the constant process by which innovations challenge established products. This …