Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"New product development (NPD) performance."”.
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The Role of Strategic Problem Identification and Formulation in Creating and Sustaining Competitive Advantage
… how do firms reliably identify new sources of competitive advantage ex ante during periods of higher environmental turbulence?Practitioner-scholars are uniquely positioned to address the problem-of-practice and bridge the rigor-relevance gap. My thesis consists of three papers …
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The effects of cross-functional integration mechanisms and customer characteristics on the outcomes of new product development projects
… the past numbers of years, the important role of new product development (NPD) has been acknowledged by both academics and practitioners. NPD is not only a crucial means for the survival and renewal of organizations, but also a valuable source of competitive advantage and prosperity of firms. New …