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Showing 1 to 1 of 1 for “"Neuromarketing perceptions"”.
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South African marketing researchers’ perceptions of neuromarketing and its utilisation in a marketing research context
… our preferences and actions. At its core, neuromarketing is considered a field of research that scientifically investigates intrinsic consumer decision-making by employing a variety of neurophysiological techniques and theories. However, despite the potential of neuromarketing techniques to …