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Showing 1 to 1 of 1 for “"Netography"”.
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Utilizing Facebook to Articulate Self and Sustain Community: Experiences of Undergraduate Students on a Midwestern Campus
… used in this qualitative study is a blend of netography (Kozinets, 2010) and face-to-face individual interviews. It examines their cultures as mediated and articulated online and in person. The data consists of an analysis of transcribed interviews, email communications, and the interactive …