Global ETD Search
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Showing 1 to 1 of 1 for “"Neo-tribes"”.
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A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach.
… Theory - specifically the consumer identity and neo-tribe body of work. The research particularly focuses on Elliott's (2004) Consumption Practices and identity model, and makes empirical and theoretical contributions therein. An extensive discussion around farmers' markets, supermarkets and the …