Global ETD Search
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Showing 1 to 1 of 1 for “"Need Based Theory"”.
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Exploring the factors affecting employee motivation to be innovative on product development: A case study for Woolworths South Africa
… a continued understanding of human preferences, needs and wants. Motivation to innovate must be understood when marketers aim for business success. Business success is seen in customer satisfaction and employee performance. The starting point for success is the miraculous ideas of employees. …