Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 17 of 17 for “"Nation branding"”.
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A New Framework: The Sociotechnical Approach to Nation Branding
… Theory advance the theory and practice of nation branding. Following a mixed-method and mixed-model approach, using interviews, questionnaire and documentary evidence the aim of this work is to empirically investigate if the Isle of Man’s nation brand is affected by sociotechnical alignment …
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UKRAINE'S WARTIME NATION BRANDING: RELATIONSHIP MANAGEMENT THEORY IN CONTEXT
Nation branding is a strategic and transformative process designed to enhance a nation’s international reputation through relationship management, a public-centric philosophy, decentralized collaboration, and interdisciplinary engagement with diverse strategic publics. Nation branding is inherently …
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Nation Branding Through a Mega-Event: A Case Study of Qatar 2022
The purpose of this study was to investigate the nation branding process deployed by a host country organizing committee. Three research questions helped guide this study: (1) How does the organizing committee see the opportunity of hosting a sport-mega event (SME) as a nation branding tool? (2) …
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A nation's visual language: nation branding and the visual identity of contemporary Malaysia
… explores the role graphic design can play in the national branding of emergent nations, and takes the multiracial, multicultural state of Malaysia as the principal object of study. Contemporary Malaysian society and culture are reviewed in the context of present views of globalization and …
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The 2008 Beijing Olympic Games as a City and Nation Branding Tool: An Interdisciplinary Analysis of the Image of International Opinion Leaders
… 2008 Beijing Olympic Games as a tool of city and nation branding, analyzing their role within China's broader soft power strategy and their impact on international perceptions of Beijing and China. Drawing from urban geography, political geography, international relations, and marketing theory, …
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Towards corpo-nationalism: a Bourdieusian study exploring the relationship between national branding and the reproduction of Polishness (1999 - 2010).
… the relationship between the emerging transnational field of nation branding practice and Polish national identity discourse. It sets the analysis of its findings in the contexts of the dominant neo-liberal political economy and promotional culture in Poland, but its examination considers …
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Brand new China: performing heritage, culture, and harmony in the global business of national identity
… how the branded image has intervened with the national identity construction in transitional China. My interest in nation branding and post-communism stems from my personal experience growing up in China as it went through radical social and economic transitions. Qualitative and interpretive …
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The Strategic contribution of sport mega-events to national branding: the case of South Africa and the 2010 FIFA World Cup.
Nation branding is an emerging and contested discourse at the convergence of diverse fields such as business management, tourism, social and political sciences. Sport mega- events have previously been associated with some degree of brand-related benefits for the host nation. However, there have …
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Branding Korea or Marketing Ethnicity?: Manhattan’s Koreatown as a Transclave in the Global Economy
… This dissertation investigates how South Korea’s nation-branding strategy and cultural policies, together with socio-cultural and urban changes and New York City’s tourism policies, have shaped the development of Manhattan’s Koreatown into a new type of ethnic enclave, a space for “Seoul-style” …
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Η Θρησκευτική Ταυτότητα των Μυθικών Δράκων στην Ινδία, Κίνα, Κορέα και Ιαπωνία και ο Συμβολισμός τους στη Γεωπολιτική – Θρησκειολογική προσέγγιση
… για την ενίσχυση της εθνικής συνοχής και του Nation Branding.
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A contemporary brand China. An investigation into the development of brand China in the context of global socio-political and cultural influences in the 21st century
… with the consolidation of the power of multi-national corporations and banks and the globalisation of markets at virtually all levels, has led to the emergence of massive new global players in terms<br/>of markets and production. Despite the fact that China, unlike the Soviet Union, maintained …
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Means to an end : marketing research on Icelandic cosmeceutical brands and consumers' motivations for purchase
This MSc thesis in international business explores the layout and sudden surge of the newly emerged Icelandic cosmeceutical industry and its consumer’s motivations for their skin care purchases. The research is twofold, study 1 is conducted with semi-structured interviews with marketing and …
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Reputationskommunikation von Ländern : Instrumente und Erfolgsfaktoren - Theoretische Ansätze und Untersuchung der Kommunikationspraxis am Fallbeispiel Schweiz
… Kommunikation komplexer Gebilde wie Staaten und Nationen, die ihre Hinwendung politischer Fragestellungen in die Sphären von Image und Einfluss verlegt, kommt vor dem Hintergrund wachsenden Wettbewerbs an der Bedeutung der Reputation nicht vorbei. Denn neben ihrer ökonomischen Bedeutung …
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An Alternative Framework of Analysis to Investigate China’s Confucius Institutes: A Great Leap Outward with Chinese Characteristics?
… of the mainstream concepts of ‘soft power’ and ‘nation branding’ that are most commonly cited in the current literature, and argued for an alternative analytical framework that goes beyond and beneath these Western-defined concepts. After deciphering the multiple contexts, Gramsci’s concepts of …
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Examining the social responsibility image of countries: dimensions, limits and consequences
… SRIC and demonstrates how this construct impacts nation brand attractiveness towards highly skilled resources. The research is rooted in place branding, corporate social responsibility, international marketing and skilled migration studies. Although much has been written about these topics, little …
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Razvoj modela brendiranja nacije
Predmet doktorske disertacije je razumevanje koncepta i osnovnih pojmova brendiranja nacije, kao strateškog alata za unapređenje međunarodne pozicije Srbije, kao post-komunističke države i države bivše Jugoslavije. Cilj rada je sticanje uvida u trenutnu poziciju Srbije, zemlje u razvoju, koja svoju …