Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"Narrative Persuasion"”.
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Narrative advertising copy with hedonic and utilitarian products: when does narrative persuasion attenuate?
… present study aims to test persuasiveness within narrative ads copy. It is suggested that narrative advertisements are better at persuading consumers than non-narrative advertisements because stories transport people into the narrative world, which prevents people from counterarguing and …
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Narrative Persuasion and Transportation Theory as a Stigma Reduction Method for Substance Use Disorder: A Thematic Analysis
… stigma surrounding SUD, this study will look at narrative persuasion through transportation theory to better understand the power of stories and stories of recovery as a method to reduce stigma surrounding SUD among community members. In addition to examining narrative persuasion literature, 21 …
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The Storytelling Entrepreneur Has No Clothes: Risks and Rewards of Narrative Pitching
… and organizations can tell resonant stories, or narratives, to persuade audiences to evaluate them more highly. Yet other research has cast doubt on the persuasive power of storytelling, particularly for professional audiences like investors. To explore the conditions of narrative persuasion, I …
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SCENE MATTERS: STRATEGIC USE OF SIMILARITY AND FRAMING IN NARRATIVE RISK COMMUNICATION
… message frames (health and environmental) for narrative persuasion and behavior-related variables. Specifically, high (versus low) scene similarity resulted in better persuasive outcomes for the health frame than for the environmental frame, whereas low (versus high) scene similarity resulted …
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Tell Me About Your Experience: How Consumer Narratives Persuade
… explores how people are persuaded by narratives. The first essay is a review of the literature over the past decade where I develop and then apply an overarching framework to synthesize the empirical work that examine antecedents and consequences of narrative persuasion as well as …
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"Terrorism Is Theater": How Antagonist Portrayals in Action Films Affect Stereotyping and Impression Formation
… and mortality salience (treatment or control) on narrative transportation, attitude toward the antagonist, attitude toward the video, stereotype endorsement, and response time for attitude toward the antagonist. Gender differences were also investigated.Participants viewed one 15-minute clip from …
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Rhetoric in the Vernacular: Identification, Symbolic Convergence, and Robert Kenner's Food, Inc.
… analysis of Food, Inc. emphasizes group narrative as an alternative theoretical framework and a valuable locus of future research.