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Showing 1 to 1 of 1 for “"Narrative Branding"”.
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Narrative branding in support of anthropomorphised personality: A case study of the South African dog influencer industry
… similar ways. This paper explores links between narrative branding, transmedia storytelling, multimodal media, and framings of agency within the South African dog influencer industry. Through six qualitative interviews with different players in the Cape Town dog influencer industry, the …