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Showing 1 to 1 of 1 for “"Multiple moral agents"”.
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Investigating Ethical Decision Making in Marketing Research: An Exploratory Study Towards the Interaction of Different Moral Agents in Marketing Research
… (EDM) through the investigation of different moral agents in marketing research in the United Kingdom. In particular, marketing research researchers’ (MR researchers) and marketing research respondents’ (MR respondents) ethical judgements and behavioural intentions have been investigated based …