Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Motivational segmentation"”.
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An investigation into the travel motivations and decision-making processes of Chinese seniors
Since 1999, China has been considered as an ageing society (China State Information Centre, 2016). As a result, the Chinese senior tourist market has become increasingly important for market professionals and scholars. In addition to this, a thorough review of the existing research literature …