Global ETD Search
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Showing 1 to 1 of 1 for “"Motivational behaviour"”.
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A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour
… and its relationships to consumers’ behaviour, the inquiry develops by exploring an alternative lineage of interpretive consumer research. The two areas of focus emerging from the literature review are the concepts of manufacturing consent (Herman and Chomsky, 2002) as the macro …