Global ETD Search
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Showing 1 to 10 of 10 for “"Mobile marketing"”.
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Mobile marketing strategies for B2C companies
Mobile application ('apps') development is a recent pandemic phenomenon; companies that are not associated with mobile technologies are noticing it and want to develop their own mobile apps. However, these companies do not realize that they need to have a mobile strategy in place, just like their …
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An investigation into consumer attitudes affecting the adoption of mobile marketing in Namibia
Mobile device technology advances and globalisation have transformed the way the world conducts business and are progressively providing consumers with greater variety, convenience, and affordability. One such mobile technology advancement that has taken the globe by storm is “mobile marketing”. …
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The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
The growth of mobile penetration in Africa has seen a rise in marketers seeking new ways of using mobile marketing to improve their business and develop sustainable marketing strategies. An empirical study on BOP consumers living in Khayelitsha, Cape Town, comprising a survey of a sample of 385 …
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Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy
Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for small to medium enterprises in the tourism and hospitality industry in South Africa. While many studies focus on mobile marketing, this study focuses on the adoption of mobile marketing innovations by …
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Intelligent, Pervasive and Context-Aware Promotion Delivery Framework for Wireless Mobile Devices
<p>Mobile devices are now powerful systems and are the main vehicles for m- commerce. Market research predicts enormous potential for m-commerce applications and services [9], [10], [11], [12]. Unique features such as portability, location-awareness and personalization make mobile devices effective …
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The value of data gathering through gamification by a mobile application
… of data gathering of personal information in a mobile application through the means of mobile marketing. Two studies were conducted in order to understand how those technological advantages can potentially change a buying behavior. Study 1 consisted of a research which was built upon in-depth …
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In search of digital marketing communications success: the case of oil and gas industry B2B SMEs.
… of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-mail and mobile marketing, a comprehensive review is …
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Attitudes to Online Advertising: New Formats and New Perspectives
Technological advances such as the mobile phone and the Internet have reshaped the advertising industry, where society, businesses and consumers have transformed their behaviour profiting from the new media of communication and advertising. In this context, engaging and creating long-term emotional …