Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Mobile device technology"”.
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VIRTUALLY PRESENT: AN ETHNOGRAPHY OF COMMUNICATION LOOK AT THE SHAPING OF SOCIAL RULES IN SMALL GROUP INTERACTIONS MEDIATED BY MOBILE DEVICES
… rules that inform how particular bar patrons use mobile device technologies to shape particular types of small groups. Mobile devices have increasing been naturalized into the communicative landscape and the effects of this need to be explored. I focus on a college bar, MVF, to answer the …
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Strategic analysis of mobile viral marketing through a holistic study in technological evolution of mobile devices
… gives rise to the popularity of Viral Marketing. Mobile Communication, in particular, offers greater potential in the utilization of this Word-of-Mouth phenomenon as a Marketing tool. Researchers have studied Viral Marketing from different perspectives, but little emphasis has been given to the …
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An investigation into consumer attitudes affecting the adoption of mobile marketing in Namibia
Mobile device technology advances and globalisation have transformed the way the world conducts business and are progressively providing consumers with greater variety, convenience, and affordability. One such mobile technology advancement that has taken the globe by storm is “mobile marketing”. …