Global ETD Search
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Showing 1 to 7 of 7 for “"Mobile advertising"”.
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Mobile phone in your personal bubble: the effect of physical environment and personalized information on mobile advertising
With the emergence of mobile technology, mobile phones have been increasingly adopted as a medium in the marketing realm. Users have developed deep relationships with their mobile phones as mobile phones are physically and psychologically attached to their owners. However, there is information …
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The Effects of Mobile Advertising on Consumers' Attitudes Toward the Advertising and Purchase Behavior in South Korea and the United States
This study examined the effectiveness of advertising on mobile phones among college students in South Korea and the United States. To analyze the effect of mobile phone advertising, this study adopted the uses and gratifications theory, and the technology acceptance model (TAM) as the theoretical …
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The influence of SMS advertising on online brand equity among students in the UK
… improvements and new developments in the mobile industry, more and more brands are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and expenditures, which shows that digital marketing and especially …
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Utilising Contactless Communications for the next Generation of Mobile Ubiquitous Applications.
Location plays an important role in current mobile applications and services whether it is social applications, gaming, entertainment or mobile commerce, the global market for LBS is projected to reach £13.26 billion by 2015 and a subscriber base of 1.24 billion. It is the well proven winning …
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A study of multimedia service delivery in the home for femtocells
… than the smartphone. It is recommended that mobile advertising based free applications should be provided initially while slowly phasing in paid applications in 2011 and 2012. Through application of system architecture analysis and Design Structure Matrices (DSM) to the current and emerging …
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Attitudes to Online Advertising: New Formats and New Perspectives
Technological advances such as the mobile phone and the Internet have reshaped the advertising industry, where society, businesses and consumers have transformed their behaviour profiting from the new media of communication and advertising. In this context, engaging and creating long-term emotional …
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An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions
Digital advertising has become a multi-billion-dollar industry; and it is growing tremendously each year. In times of strong market dynamics, marketers are particularly aware of Facebook advertising as a powerful advertising form. The dynamic market situation also magnifies the need for marketers …