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Showing 1 to 6 of 6 for “"Minor league baseball"”.
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Minor league baseball PR guidelines: techniques for first year class A teams
… and procedures utilized by the 60 Class A Minor League Baseball teams and to determine the extent of common public relations elements. Although the 60 teams are located in different markets, results of interviews and surveys of the teams led the author to conclude that some current …
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Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team
… the activation strategies employed by one Minor League Baseball team and three of its game night title sponsors as they pursued increased awareness, purchase intentions, and sales.
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Motivational Differences in Why Sports Fans Attend Minor League Baseball and Roller Derby Events
… sport fan motivation factors between mainstream (Minor League baseball) and atypical (roller derby) fans. Eighty-one fans (40 Minor League baseball and 41 roller derby) completed an 8 question demographic survey, a 26-item Sport Fan Motivation Scale, a 7-item Sport Spectator Identification Scale, …
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An analysis of the models of public relations most commonly used by professional minor league baseball franchises
… the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with respect to individual …
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Beyond the Sports Page: Baseball, The Cuban Revolution, and Rochester, New York Newspapers, 1954-1960
… claim to the same national pastime: the sport of baseball. Since the 1860s, America's game of choice had been played passionately by Cubans, helping facilitate their social assimilation into the U.S. economic sphere. There was arguably a cultural sporting bridge between the two nations, and during …
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A Chronicle of Professional Baseball in Columbus, Georgia: 1885-1987
<p>The history of professional baseball in Columbus, Georgia, is a long and varied one. Columbus has been in professional baseball longer than most cities in the United States and its history is filled with both success and failure. National events such as wars and depressions have affected …