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Showing 1 to 1 of 1 for “"Mini Ladd"”.
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The Rise of the Cybercelebrity: Understanding celebrity production and the construction of authenticity on YouTube using YouTube Gamer Mini Ladd
… from the videos they upload. Using YouTube Gamer Mini Ladd as a case study for analysis, this thesis evaluates how the construction of a strong brand image founded on a consistent performance of personal authenticity affects parasocial relationships (Giles, 2002; Rojek, 2016) created with fans. …