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Showing 1 to 3 of 3 for “"Millennial Alumni"”.
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FACTORS THAT LEAD MILLENNIAL ALUMNI TO DONATE TO THEIR ALMA MATER
… examined the characteristics and predictors of Millennial alumni who donated financially to their alma mater and those who did not by reviewing data from the Alumni Attitude Survey (AAS). The data set was composed of 2,108 Millennial respondents and 1,110 as Generation X respondents. This study …
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Millennial Alumni Perceptions of Communications Media Utilized by the Dale Bumpers College of Agricultural, Food and Life Sciences
<p>Alumni relationship cultivation serves as the foundation of higher education and must be maintained to keep graduates and alma maters connected. To evaluate the success of communications media in reaching recent graduates, classified as Millennials, this study sought to determine Millennial …
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Preferred Methods of Communication of Millennial Alumni of the University of Arkansas’ Agricultural Education, Communications and Technology Department and the Impact of Brand Community on Potential Philanthropy
<p>Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst …