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Showing 1 to 3 of 3 for “"Miles and Snow typology"”.
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A Contemporary Examination of the Miles and Snow Strategic Typology Through the Lenses of Dynamic Capabilities and Ambidexterity
<p>This study’s focuses on the examination of the Miles and Snow typology through the lenses of dynamic capabilities with a particular emphasis on ambidexterity. While each element of the typology has received varying degrees of study in both the management and marketing literature, to date, no …
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A strategic typology for UK small and medium sized enterprises. An investigation of influential factors and the development of a predictive typology
The success of small and medium enterprises (SMEs) is critical to Europe’s economic health, however, our understanding of SME strategic behaviour is predominantly based on large enterprise theory. This study uses the Miles and Snow (1978) typology to examine the strategic behaviour of 150 UK SMEs. …
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A strategic typology for UK small and medium sized enterprises. An investigation of influential factors and the development of a predictive typology
The success of small and medium enterprises (SMEs) is critical to Europe’s economic health, however, our understanding of SME strategic behaviour is predominantly based on large enterprise theory. This study uses the Miles and Snow (1978) typology to examine the strategic behaviour of 150 UK SMEs. …