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Showing 1 to 2 of 2 for “"Microcelebrity"”.
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Microcelebrity Practices: A Cross-Platform Study Through a Richness Framework
… promotional discourse through the practice of microcelebrity.</p> <p>The theory of microcelebrity explains how people turn their public persona into media content with the goal of gaining and maintaining audiences who are regarded as an aggregated fan base. To accomplish this, the theory …
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A Qualitative Analysis of Facebook Micro-Celebrity: The Case of Qandeel Baloch
… and changes in celebrity culture in general, the microcelebrity model constructed in this thesis, reveals how online self-presentation, facilitated by FB, has evolved into a set of behaviors, or celebrity performative practices, driven by self-importance and narcissism, resulting in the rapid …