Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Micro-influencer"”.
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The Gen Z micro-influencer experience
According to Meltwater (2022), micro-influencers allow brands to boost brand awareness, impression, and increase engagement and conversation among consumers. Micro-influencers are content creators who have a small platform on social media: between 10,000 and 100,000 followers (Meltwater, 2022). …
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Authenticity, Commodification of the Self, and Micro-Influencers: An in-depth analysis into the online identity construction of South African micro-influencers within the Western Cape
… this paper was to engage with the ways in which micro-influencers within the Western Cape construct their online identities on Instagram. Theories of critical political economy of the media, self-branding, and the commodification of the self were applied to the context of micro-influencer …
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A Mixed-Method Examination of Social Media Influencers’ Source Characteristics in Sponsored Health Campaign Messaging: An Application of Psychological Reactance Theory
<p>Social media influencers (SMIs/influencers) are frequently used for marketing and public relations purposes (i.e., influencer marketing), but can be leveraged to avoid resistance to health campaign messages. Guided by psychological reactance theory (PRT), the purpose of this dissertation was to …
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EXPLORING PUBLIC ACTORS IN THE CONTEXT OF EMERGING TECHNOLOGY: NETWORK-BASED PUBLICS AND THEIR IMPACTS
… seven types of communicative roles: mega-influencer, influencer, micro-influencer, bridge, influencer associate, enthusiast, and engager. Compared to organizational actors, public actors were proportionally prominent in the roles of influencer associates and enthusiasts. In addition, a …