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Showing 1 to 3 of 3 for “"Messaging Strategy"”.

  1. The Interactive Effect of Policies and Preferences on Decision Making

    … experiments, explores how emotion reappraisal messaging interventions affect betrayal aversion and vaccine hesitancy. The measure of betrayal aversion in our study involves hesitancy in risking being betrayed in situations involving trust related to vaccines. We find that betrayal aversion is …

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  2. Exploring Advancement Department Staff Perspectives on Strategic Communication and Philanthropic Donor Giving at Public Universities

    <p>This qualitative study investigated advancement staff perspectives on how donor communication impacts philanthropic giving at higher education institutions. The purpose of this study was to identify the communication practices that are most influential for philanthropic donor giving. While prior …

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