Global ETD Search
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Showing 1 to 2 of 2 for “"Message recall"”.
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Shy or sociable : introversion/extraversion and message recall
… personality type (introversion/extraversion) and message recall. Using 122 undergraduate and graduate students, recall was examined across two forms of stimulus (incongruent and congruent messages). Results indicated that while there is no relationship between personality type and message recall, …
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Exploring the impact of emotional appeals in advertising: Effects on message recall
Emotional appeals have been found to influence message recall, yet prior research offers mixed conclusions on whether positive or negative appeals are more effective. For example, Akram et al. (2018) reported stronger recall for negative appeals, while Bolls et al. (2001) found the opposite. …