Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Message matching"”.
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When and How Do Message Matching Interventions Work? Exploring Principles to Guide the Use of Message Matching Through a Systematic Review and Meta-analysis, and an Experimental Study
… people’s attitudes, intentions, and behaviors is message matching—the systematic design and distribution of persuasive messages such that their features (e.g., themes emphasized) are maximally congruent with the characteristics (e.g., motives) of their audience. Despite its popularity, the …
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Putting morality to work: an investigation of moral reframing in the context of safe sex education and COVID-19 boosters
… well as the type of cognitive elaboration such messages elicit. Using a hybrid survey of self-identified Christian conservatives, the findings suggest a potential boundary condition—moral reframing that relies on moral foundation proxies may, in some cases, provoke increased anger and …