Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"Message Processing"”.
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Message processing in romantic dyads: how attachment and relational uncertainty impact relational outcomes
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2022-04-06 without embargo terms
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An investigation of multiple message processing within the context of purchase intention change
… were derived from the principals of information processing 4 theory. This framework predicts that change in intention is a function of the discrepancy between a message and the person's initial stance before reading the message. From information processing theory, three models are derived and …
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An investigation into the moderating role of fear appeals on the relationship between regulatory fit and persuasion
… scholars have indicated that using a tailored message that is consistent with individuals’ concerns and interests can influence their attitude and behavioral changes. Among diverse tactics to construct tailored health-messages, this research especially paid attention to individuals’ …
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Sexual Orientation: A Peripheral Cue in Advertising?
… advertisements. To address the absence of message-processing research dealing with heterosexual responses to gay-themed advertising, this thesis examines how sexual orientation of model couples featured in magazine advertisements affects heterosexual viewers' responses using the …
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A PROGRAM OF ATTRACTION RATHER THAN PROMOTION: ENCOURAGING NEWCOMERS TO KEEP COMING BACK''
… Understanding how early interactions and initial messages in AA persuade newly sober people to continue attending meetings may provide life-saving information to counseling staff, allied professionals, and members of AA. Given the importance of new-member persuasion to long-term recovery, this …
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IVDS System: Channel Simulation and Repeater Unit Design
… The Repeater Unit was designed to be a message processing system, intended to relay messages from system users to the home office. The design entailed both hardware and software. The hardware requirements were for a high level design, while the software required not only design, but …
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Emotional Certainty and Health Communications
… emotional dimension that affects health message processing and persuasion. Specifically, I suggest that emotions high on certainty appraisal can provide confidence to cope with the insecurity instigated by threatening health communications. Five studies are proposed to demonstrate the …
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Making Memories in 140 Characters or Less: Testing the Effectiveness of CSR Messages Disseminated by Major League Baseball Teams via Twitter on Recognition and Recall
… exists regarding to the effectiveness of the messages disseminated. This study investigated how sports organizations communicate CSR on Twitter by examining the effectiveness of CSR messages disseminated via Twitter by professional baseball teams. Using priming theory and Lang's (2000) Limited …
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Choosing your own adventure : hyperlinks and their effects on memory
… Lang's Limited Capacity Model for Mediated Message Processing (LC4MP) was used a basis for the hypotheses. This experiment also made hyperlink cuts analogous to television cuts as in Lang, Geiger, Strickwerda and Sumner (1993). Based on those two factors, the hypotheses predicted that …
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Differences in processing of interactive infographics on different screen sizes and interface types
… Limited Capacity Model of Motivated Mediated Message Processing, cognition was measured based on the participant's encoding and storage of the information presented in the graphic. Multiple choice and openended questions related to information presented in the information graphic were used to …
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Automating Performance Diagnosis in Networked Systems
… and a few counters common to almost all data processing systems. This dissertation presents FlowDiagnoser, an automated approach for diagnosing performance stalls in networked systems. FlowDiagnoser requires as little as two bits of information per module to make a diagnosis: one to indicate …
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The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM
… the Limited Cognitive Capacity Model of Mediated Message Processing, the spoken-only and written-and-spoken conditions generated incrementally higher attention when compared to written-only. However, perceived persuasive intent was not affected by disclosure mode. Key insights from Study 2 …
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Multiprocessor architectures for supporting secure database management
… of MULTISAFE combines the concepts of multiprocessing, pipelining, and parallelism to form a new system organization. The system's organization ls partitioned into three modules: the user and application module (UAM), the data storage and retrieval module (SRM), and the protection and …
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An examination of descriptive and injunctive norms as antecedents to psychological reactance
Designing messages that successfully produce behavior change is a central objective for many health communication scholars. However, many health campaigns fail to effectively produce desired behavioral behavior, and occasionally boomerang effects can result in audience members adopting behaviors …
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The graphic side of fear: The effects of anti-tobacco graphic threat appeals
… high-cigarette dependent smokers evaluate these messages compared to low-cigarette dependent smokers using a mixed, 3 x 2 factorial design. A pilot study involving focus groups, interviews, and evaluation questionnaires (<em>N</em>=10) was conducted to classify graphic threat appeals and develop …
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Effects of Image Temperature and Types of Messages on Advertisement and Product evaluations
This study examined the effects of images and messages in advertisement and product evaluations. The study categorized advertisements into two parts: images (warm and cold imagery) and messages (abstract and concrete messaging). It is expected that an advertisement with warm images and concrete …