Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Mere Exposure Effect"”.
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Examining the mere exposure effect in a marketing context
The mere exposure effect (MEE) was first identified by Zajonc (1968:1) who observed that, “the mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude towards it. By ‘mere exposure’ is meant a condition which just makes the given stimulus …
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An examination of how attention influences exposure effects: target selection, distractor devaluation and mere exposure
There is an old market saying, every exposure is good exposure. However, when consumers are involved in a search activity that requires selective attention, for stimuli that are not targets (distractors), the positive mere exposure effect may be eliminated. The study examined the relationship …
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How Linguistic Exposure Modulates the Acceptability of Long-Distance Dependencies
… First, we look into how long-term, lifetime exposure to various components of a sentence (estimated from corpora) impacts its acceptability. We find support for the verb-frame frequency hypothesis (VFF; Liu et al. 2021a) and find that the frequency of the matrix-verb frame and the …
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Essays on Product Placement: An Analysis of Key Executional and Individual Level Factors that Influence the Effectiveness of Product Placements.
… essays that investigate factors affecting the effectiveness of product placements. The first essay focuses on two measures of product placement effectiveness - audience recall and attitudes toward the placement. Extant empirical studies that address the antecedents of these constructs were …
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An Hedonomic Evaluation Of Pleasurable Human-technology Experience: The Effect Of Exposure And Aesthetics On The Experience Of Flow
… dimensions of the framework are reported. The 'Exposure' component of the EHH framework and hedonics of the system were investigated to see how changes would affect other dimensions, such as the occurrence of flow, the mode of interaction, and the needs of the user. Simulations and video games …