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Showing 1 to 1 of 1 for “"Mental Imagery, Imagery Appeals, Image Vividness, Imagery Fluency, Emotions, Visual Consumption"”.
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The Effect of Emotions and Imagery Appeals on Visual Consumption Experiences
… models assume verbal and semantic processes, the consumption vision perspective focuses on visual and imaginal processing. The consumption vision approach explicitly acknowledges creative sense-making processes consumers use to anticipate the future. A consumption vision can be defined as a visual …