Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 18 of 18 for “"Mental Accounting"”.
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Costs of Time Versus Money: A Mental Accounting View of Satisfaction
… assessments. The present research applies a mental accounting model to suggest that the timing of costs (i.e., with respect to accounting periods and budgeting periods) and the nature of costs (i.e., whether costs are temporal or monetary) influence both the salience of costs and satisfaction …
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Antecedents and Consequences of Loss Aversion: Mental Accounting and Allocation of Attention
… examines analytically as well as empirically the mental accounting principle that Thaler (1985) termed the “silver lining principle.” The second and third essays investigate the link between attention and preferences. In the first essay, loss aversion is an important antecedent and moderator of …
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Mental accounting psychology and life cycle economics: Who saves, who doesn't and how to tell the difference
… process for saving and accumulating wealth. Mental accounting psychology (Kahneman & Tversky, 1979; Shefrin & Thaler, 1988) and life cycle economics (Modigliani & Brumberg, 1954) describe two different saving processes. Qualitative interviews in Study 1 (adult heads of household, n = 24) and …
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Consumer Motivations and Perceived Value in Online Second-Hand Luxury Fashion Shopping
… developed a theoretical framework based on the mental accounting theory (Thaler, 1985, 2008). The framework examined the impacts of five motivations— economic, critical, hedonic, fashion, status seeking—on perceived value, which leads to purchase intention toward online second-hand luxury …
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An eye tracking exploration of cognitive reflection in consumer decision-making
… experiments conducted in the Cognitive and Experimental Economics Laboratory (CEEL) and in the Consumer Neuroscience Laboratory (NCLab) of the Economics and Management Department at the University of Trento. The aim of this research is to study the influence of cognitive impulsivity on commercial …
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Consumers' Experiences With E -Commerce Technologies: Three Essays
… theory was drawn from prospect theory and mental accounting principles.
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Bundling and Consumer Evaluations of Individual Bundle Components
Drawing from mental accounting, reference price, attribution and categorization theories, we propose that bundle price discounts will influence perceived prices and quality of the individual bundle components, thus influence purchase intentions. Meanwhile, we investigate how these bundling effects …
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Temporal separation of payments and consumption in online payment systems and their impact on firm strategies
… for information goods. I incorporate consumer “mental accounting” (MA) from Behavioral Economics literature into a firm level model. Contrary to the predictions from traditional microeconomic theories, the results from my game theoretic models show that when consumers are assumed to maintain …
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Hear Us Out: When Colleges Talk About Tuition Increases
… strategically appropriate. This thesis uses mental accounting to extend image restoration theory, and offers rhetorical strategies that colleges may consider in order to minimize the threat to their images posed by increased tuition.
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Essays on Social Influences in Decision Making
… in it but are aware of it. In a series of experimental studies, the study shows that the mere awareness of a competition can affect a non-competitor’s performance in similar tasks. These experiments provide confirmatory and process evidence for this contagion effect, showing that it is driven by …
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Factors influencing investment decision-making before and after an informative Emotional Intelligence Intervention
… lower indications of herding, self-control & mental accounting bias post the emotional intelligence intervention. Participants appeared equally loss-averse in both questionnaires. Therefore, in summary, the results show that, at least to some extent, the participants exhibited the biases …
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Three essays on rationality, intentionality and economic agency
… finance draws on, namely prospect theory, judgmental heuristics and mental accounting, involves the interplay of both conscious and non-conscious factors. Consequently the agent of behavioural finance is a construction that is readily intelligible in SearIean terms. I argue that this finding …
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Electricity and Economic Development: Evidence from Bangladesh
… levels. Prepaid households tend to engage in mental accounting of their electricity consumption especially during hot seasons. These findings suggest that prepaid metering may inadvertently exacerbate energy poverty and climate justice concerns, necessitating careful consideration of policy …
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Electricity and Economic Development: Evidence from Bangladesh
… levels. Prepaid households tend to engage in mental accounting of their electricity consumption especially during hot seasons. These findings suggest that prepaid metering may inadvertently exacerbate energy poverty and climate justice concerns, necessitating careful consideration of policy …
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The Effects of Compensation Models on Physicians’ Productivity, Quality, and Efficiency in Line with Saudi Vision 2030: Insights From Behavioural Economics
… theory, goal gradient, cognitive scarcity, mental accounting, and immediacy were used in this research to reflect the effect of monetary rewards as extrinsic motivators and highlight the impact of intrinsic motivators on changing physicians’ behaviour and driving performance to achieve …
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Firm Participation in Morally Contested Markets
… solution strategy responding to global environmental challenges. I argue that firms construct the proper scope of commercial activity via channels including managers' individual mental accounting as well as social norms and law, and that all channels can be understood as culturally dependent. …