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Showing 1 to 1 of 1 for “"Mediating relationship constructs"”.

  1. The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan.

    … of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. This research aims to add to the debate about what counts in developing a long-term orientation in channel …

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