Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Media Multitasking"”.
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An exploration account of media multitasking: The exploration-exploitation model to explain media multitasking behavior
… provides an Exploration-Exploitation Model of media multitasking, suggesting that people’s decision tendency toward exploration activates multitasking behavior, while a tendency toward exploitation keeps people media single-tasking. Moreover, I also propose that intrinsic motivation (curiosity) …
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Media Multitasking and Executive Functioning in Young Adults
… between young adults executive functioning and media multitasking. This was addressed through the systematic exploration of executive functioning utilising behavioural performance tasks, informed by Diamond’s (2013) executive function framework that details three functions; inhibition, working …
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Jack of all trades in the era of media: multitasking and attentional influences on advertising effectiveness
A large number of research found that multitasking behavior can impair people’s explicit memory performance. Television advertisements thus are increasingly being regarded as a waste of money in the era of media when people are used to multitasking to avoid TV advertisements. However, recent …
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Média multitasking. Az új generációk megváltozó médiafogyasztási és kommunikációs szokásairól = Media multitasking. On new generations’ changing habits of media consumption and communication
… és médiafogyasztási szokásait meghatározza a multitasking, amely az ifjúsági korosztályok mellet a teljes felnőtt társadalomban is egyre gyakoribb. A multitasking témában készült kutatások jellemzően a párhuzamosság növekvő szerepével foglalkoznak, illetve hatásával a kognitív folyamatokra. …
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The effects of multitasking and mood on ad memory: in the case of a competitive ad context
This study examines the effects of mood and multitasking on ad memory in a competitive advertising context. Previous studies have examined how mood triggered holistic and analytic processing styles, and how processing style interacted with multitasking to influence ad memory. However, no previous …
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An enquiry into the relationship between social networking site use and primary school children's academic performance and cognition
… literature, however, has examined the impact of media multitasking on cognition rather than SNS, and has been conducted with university students, with only very limited evidence for primary school pupils. This study fills in this gap by examining the links between SNS use and primary school …
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Secondary task induced engagement and dynamic change of attention - the facilitating effect of secondary stimuli on media task performance
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-02-04 without embargo terms
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The effectiveness of advertising among media multitaskers: The effects of argument strength and endorser attractiveness
Made available in DSpace on 2014-05-30T16:51:57Z (GMT). No. of bitstreams: 3 Sann_Ryu.pdf: 7114433 bytes, checksum: cc36767aa19a41884aaced0144b430ac (MD5) Ryu_Sann.docx: 7873123 bytes, checksum: 9b1589027e02e90087a1b027c047944e (MD5) license.txt: 4056 bytes, checksum: …