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Showing 1 to 8 of 8 for “"Mass media -- Political aspects"”.

  1. Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

    A dissertation submitted in fulfilment of the requirements for the Degree of Master’s of Technology: Fine Arts, Durban University of Technology, Durban, South Africa, 2013.

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  2. An exploration of negative and aggressive reporting descriptors on the perceived credibility and voter support of a female politician

    … and aggressive reporting descriptors of female political candidates by the media influences the perception of candidate credibility and voter support. Other researchers have found that female politicians are more likely than male politicians to be subjected to negative and aggressive reporting …

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  3. To confine or not to confine? : an analysis of the messaging of the proposition 2 campaigns

    <p>This thesis employed a Historical-Critical method using rhetoric and framing theory to examine the 2008 Proposition 2: Prevention of Farm Animal Cruelty Act campaigns. The Californians for Humane Farms (HSUS) and Californians for SAFE Food (CSF) were the respective proponent and opponent …

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  4. The effects of on-screen messages on viewer perceptions of source credibility and issue valence

    … The study also found that an individual's· political ideology plays a major role in influencing perceptions of source credibility and issue valence.</p>

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