Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 290 for “"Mass communication"”.
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Symbol, myth and media: A hermeneutic approach to mass communication theory.
This thesis outlines a hermeneutic approach to mass communication theory by drawing a parallel between ancient myths and the modern mass media. By applying Paul Ricoeur's theory of myth to the media, three similar characteristics are suggested: concrete universality, temporal orientation and …
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Journalism and mass communication at academic crossroads in American higher education
… way to structure the future of journalism and mass communication education so that it remains a viable discipline within the academy.The Literature Review traces the origins and development of journalism and mass communication education through the 19th and 20 th centuries. It also explores the …
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Visual and participatory research methods in the development of mass communication health messages for underserved populations
Mass communication health campaign messages play critical roles in public health, yet studies show mixed effectiveness in reaching and impacting underserved populations. The purpose of this study was to evaluate the benefits of using visual and participatory research techniques towards health …
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Tippecanoe and the Party Press Too: Mass Communication, Politics, Culture, and the Fabled Presidential Election of 1840
"A comprehensive reading of national newspapers from 1840 reveals a surprising conclusion: Whigs did not say that Harrison lived in a log cabin and in fact went into great detail describing his actual house. The ""log cabin"" was much more symbol than claim. Similarly, Whig treatments of Harrison's …
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The Presbyterian Communication System: An Examination of the Formal Mass Communication System of the United Presbyterian Church, Usa
Made available in DSpace on 2015-05-12T21:38:59Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 6607755.PDF: 12725571 bytes, checksum: 19c3c293100bc8eaa96d6b73629aeedd (MD5) Previous issue date: 1966
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Too Many Theories Or Too Many Skills? The Perceived Impact Of Theoretical Knowledge Of Mass Communication Among Journalists And Public Relations Practitioners
… PR practitioners are familiar with at least one mass communication theory; a majority perceive that at least one mass communication theory influences their work; a majority think it is important to teach mass communication theories to students; and a majority think it is important to conduct …
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Personal Construct Theory, Political Perception, and Mass Communication: The Judgmental Dimensions Employed in The Evaluation of Political Figures Based on Mass Media Messages
Made available in DSpace on 2015-05-13T15:18:46Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7714949.PDF: 5528436 bytes, checksum: 29721fc79bac3d47bbe4901fdbb27f26 (MD5) Previous issue date: 1976
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The development and evaluation of a socio-culturally appropriate information literacy programme for journalism and mass communication students at the National Open University of Nigeria.
… students within the Department of Journalism and Mass Communication of the National Open University in Nigeria with the purpose of developing and evaluating a subject-specific and socio-culturally appropriate information literacy instructional programme for students. Previous research in this area …
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ΘΕΩΡΙΕΣ ΜΑΖΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ. ΝΟΜΙΚΗ-ΚΟΙΝΩΝΙΚΗ ΚΑΙ ΠΟΛΙΤΙΣΤΙΚΗ ΛΕΙΤΟΥΡΓΙΑ ΣΤΗ ΔΗΜΟΣΙΑ ΣΦΑΙΡΑ
… IS A DISCOURSE, DEBATE AND CRITICAL ANALYSIS OF MASS COMMUNICATION THEORIES ON PUBLIC SPHERE. THIS ANALYSIS PRESENTS A CONSTELLATION ABOUTTHE LIMITS, CONNECTIONS, USES AND FUNCTIONS OF BASIC COMPONENTS OF MASS COMMUNICATION WITH MEDIA SPECTACLE AND INSTITUTIONAL POWER IN PUBLIC SPHERE.
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The Impact of Blogs on State Politics
"Information is the currency of democracy" -Thomas Jefferson This research offers the first comprehensive study of state-focused political bloggers in the United States. Applying original data from the author’s nationwide survey of state-focused bloggers conducted during the summer of 2007, this …
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Public relations ethics: a cross-cultural analysis
This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on …
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"Blessed be the critics of newspapers": journalistic criticism of journalism 1865-1930
This study examined journalistic press criticism between 1865 and 1930. It sought to understand how the first modern journalists conceived of their profession in a period of great transitions. As the study revealed, journalists writing about journalism between 1865 and 1930 discussed recurring …
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All the Science That Is Fit to Blog: An Analysis of Science Blogging Practices
… is a model of the factors that influence mass media content, which has been used previously by mass communication researchers to guide analysis of mass media content production. In the visual model, concentric circles represent relative hierarchical levels of influences on media content, …
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Playing the Christ Card: Courting Christians through Religious Appeals in Political Campaigns
… research examining the consequences of religious communication in political campaigns. The current study fills this void through an empirical exploration of the effects of religious campaign appeals on prospective voters. Specifically, this interdisciplinary investigation develops a theoretical …
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Can You Hear Me Now: A Cross-National Analysis of Media, New ICTs, Press Freedoms and Sociopolitical Instability, Conflict, and Democracy.
… levels, and media and new information and communication technologies (ICTs) penetration rates and press freedoms. I conducted similar analyses regarding all non-democracies, looking at various types of political instability and media/ICT penetration rates. The results of this research add …
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Public affairs advertising: corporate influence, public opinion and vote intentions under the third-person effect
This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media …
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Social protests, asocial media: patterns of press coverage of social protests and the influence of the internet of such coverage
This dissertation examines media coverage of two social protests set more than three decades apart – “The March on the Pentagon” in October 1967, part of the anti-Vietnam war movement and “The Battle for Seattle” in November-December 1999, part of the movement for democratic globalization. Through …
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Sourcing and Framing Analysis of Source Messages in the Coverage of Armed Conflicts by American and British Foreign Reporters
… contributes to closing several gaps in mass communication scholarship as well as indicates new avenues for further research in the area of sourcing and framing. This study explored whether reliance on official sources in foreign reporting of international crises is as heavy as the …
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Making news in 140 characters: how the new media environment is changing our examination of audiences, journalists, and content
This project answers the following questions: What does political reporting on social media look like? How is political journalists’ use of social media changing their relationships with sources and fellow political journalists? Triangulating qualitative and quantitative research methods (content …
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