Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Mass Psychology"”.
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On the Use and Abuse of Nietzsche for Marketing Communication: Examining Consumer Suspicion toward Advertising
… marketing communication approaches grounded in mass psychology with the rational choice model of consumer behavior.</p><p> These dualistic viewpoints are often regarded as mutually exclusive; however, this author proposes an "integrated dualism" of marketing communication to provide consumers …
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American Multitudes: Immunity and Contagion at the Turn of the Century
… single-handedly creating the discipline of crowd psychology. Interest in the new masses was not limited to sociologists, however. Due to advances in transportation and communication technologies, and the rise of the city, the problem of "in the mass" came to pervade the atmosphere of America, at …
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False Cures of U.S. Nationalism: The Border Wall – A Raucous Call from the Silent Center
… opts for a double historicization of modern mass-formations. In analyzing the Minuteman Civil Defense Corps, the Minuteman Border Fence and We Build the Wall, civil initiatives that aim at fortifying the U.S.-Mexican border wall (D. Trumps central campaign theme), the current surge to the …