Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 77 for “"Marketing--Management"”.
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Database Marketing Management Strategies for Agricultural Lenders
… study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services …
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Marketing management: applying the concept of the mix
One of the key concepts within the marketing literature remains the 'marketing mix.' An unexamined element of this mix remains, to pursue the cooking metaphor, the way in which the chef is able to balance the various ingredients to achieve a palatable dish. Therefore, the impetus behind this thesis …
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Effect of Pre-marketing Management Practices on Shrink Loss in Lambs
… to evaluate the effects of three common lamb pre-marketing management practices on live weight shrink loss. Additionally a producer survey was conducted to assess current marketing practices in the North Central region of the US. In these experiments, Exp. 1 (feeder lambs) and 2 (finished lambs), …
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In Search of Marketing Management : A Study of Managing in Marketing.
… deeper understanding, of the work of managers in marketing than that elaborated in the managerial work literature and within the marketing management discourse. Perspectives on both the character of the 'content' and 'conduct' of marketing manager work are sought. Several marketing managers, …
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Marketing managers : The evocation and structure of socially negotiated meaning.
The thesis begins with a parallel between marketing and personnel management and grows into an investigation of marketing managers as practising professionals. The subsequent methodological inadequacies of a dependence upon oral data lead to additional readings in anthropology and a methodology …
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Financial crisis management: application to SMEs in Australia
… been applied in relation to corporate crisis management. The approach employed in this thesis is developed using a new theoretical framework based on the elements of (i) financial management theories and policies such as risk management, financial engineering, portfolio theory, CAPM, capital …
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A history of the porcelain industry in Jingdezhen
… used and their manufacture, transport and marketing, management and labour,finance and overseas trade, and their significance in the industry's development is assessed. Among the problems that are examined throughout the study and in the conclusion are the reasons for the establishment of …
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eLearning adoption in Eastern and Southern African higher education institutions
… sociology, education, communication, marketing, management, geography, economics and cognitive psychology. These frameworks for eLearning adoption in Higher Education are synergised and contextualised in the study.
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An analysis of business partnerships of the National DECA Association
… board of DECA, a national association of marketing education students. DECA's mission is to enhance the cocurricular education of students with interests in marketing, management, and entrepreneurship. DECA's National Advisory Board works directly with the association to influence its …
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Cross-cultural investigation of the relationship between personal values and hotel selection criteria
… consumer behavior theory and application to marketing management practices in the hospitality industry were investigated.
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The antecedents and consequences of e-business adoption in Malaysian manufacturing firms
… adoption, information technology and strategic marketing/management. It further adds to the existing literature by using cultural-based predictors representing organisational characteristics consisting of market orientation, innovativeness and organisational learning. The study also formalises …
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The main effects of five job characteristics on performance and satisfaction: a laboratory investigation
… students enrolled in psychology and marketing/management courses. All subjects performed the same job; that of a data entry clerk. Treatment consisted of increasing either a single or all five of the job characteristics under study. After completing the job, all subjects completed a …
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Does subject matter? A comparative study of framing and classification in the online and contact versions of two postgraduate management courses and the implications for student learning
… in which two courses within a postgraduate marketing management qualification at a South African public university are compared. This qualification is offered in both contact and online format. The same courses within different modes of education are compared, as well as different courses …
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An empirical investigation of the relationship between purchasing professionals' perceptions of role stress and selected antecedent and consequent variables
… purchasing professional can thus contribute to marketing management and to marketing thought. Two of these variables are the perceived Customer Orientation of the Vendor salesperson and the Influence Strategy/s used by the salesperson. Other variables that can provide valuable information to …
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An Evaluation of the Purchase Behaviour of Chinese Senior Consumers in the Tourism Sector and the Influence of Social Identity and Social Media
… behaviour [PB] gains increasing importance in marketing, the global ageing factor and advancements in information technology have further intensified the need for understanding the emerging force of senior Chinese consumers [SCCs]. Despite prior efforts to explore PB, there is a lack of …
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Exploring the impact of language on consumer-brand relationships across digital media
Within the marketing management sphere, consumer-brand relationship theory has attracted interest and academic research since its inception. One area that has been relatively unexplored, however, is the interplay between vernacular languages and consumer-brand relationships in a multilingual South …
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Partnering Attractiveness In Buyer-seller Relationships
… industrial marketplace in five decades. From a marketing perspective, it is critical to determine what makes a supplier attractive to a customer for a partnering relationship, before the customer decides to establish such relationships with its vendors. Suppliers who are winners in this new …
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Transformation of the business model to establish sustainable value in the consumer durables super store industry of Sri Lanka
… representatives holding leadership, sales and marketing management positions, and two focus group sessions with fifty selected customers were conducted in a virtual environment due to the prevailing pandemic situation. The data collected were analyzed with NVIVO 12, with themes relevant to the …
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International advertising: how do culture and globalisation affect management decision-making
… this thesis analyses the problem as faced in marketing management, and breaks new ground by: ORIGINAL WORK: - De-mystifying the concept of globalisation: distinguishing between business policy and marketing/advertising implications and separating doctrines of globalisation from those of …
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Implications of internationalization on export assistance in the eastern hardwood lumber industry
… Firms in the latter stages had larger internal marketing/management staffs, larger production staffs, greater average annual hardwood lumber output, and higher average annual lumber I sales. Characteristics that differentiate firms from each other suggest different export initiation and export …
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