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Showing 1 to 1 of 1 for “"Marketing strategy; game theory; fairness concerns; exclusivity seeking; signalling quality"”.
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Essays on Marketing Strategies in the Context of Interdependent Consumption
… impact of two interdependent consumer behaviors, fairness concerns and exclusivity seeking, on a companys marketing strategies and profits specifically in a context where it tries to expand its clientele with the objective of generating repeat purchases, for example by running deals on daily deal …