Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 328 for “"Marketing strategies"”.
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Newspaper marketing strategies
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
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Mobile marketing strategies for B2C companies
… is emerging as a powerful sales channel and marketing medium, which these businesses must strategize and plan for. Companies need to be equipped with a framework within which they can develop marketing initiatives through mobile technologies. The world is reaching a point where developing a …
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Corn storage marketing strategies for Virginia
… or placing corn in storage is investigated. Six marketing strategies are identified and analyzed based on their ability to capture profits and avoid losses. The strategies are implemented when expected profits are positive. The strategies involve storing with no forward pricing and storing with …
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Marketing Strategies for Bed and Breakfast Operations
… of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A …
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Successful Marketing Strategies for Promoting Event Destinations
… taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which …
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Do Marketing Strategies Impact Condom Sales in Uganda?
… a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the role of marketing strategies in condom uptake we conduct a randomized control trial in Kampala, Uganda with two different promotion techniques of selling condoms …
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Transit marketing : strategies for San Juan, Puerto Rico
Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1998.
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BUILDING SOCIETY MARKETING STRATEGIES: THE ROLE OF SERVICE IMAGE
… markets. Societies wishing to re-work their strategies to exploit the new opportunities however did so with the knowledge that their own traditional markets had also to be protected from new competitors. Deregulation had provided access into the savings and mortgage markets to their natural …
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Risk and Return Comparisons of Pre-harvest Marketing Strategies
… returns associated with pre-harvest corn grain marketing strategies for the state of Arkansas. Farming is characterized by a volatile environment. Numerous risks are taken by producers in order to provide commodities that are bought and sold by various parties in the supply chain. Price, yield, …
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Essays on Marketing Strategies in the Context of Interdependent Consumption
… concerns and exclusivity seeking, on a companys marketing strategies and profits specifically in a context where it tries to expand its clientele with the objective of generating repeat purchases, for example by running deals on daily deal platforms. In the first essay, I examine the impact of …
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Developing marketing strategies for tourism destinations in peripheral areas of Europe
… concentrates on the subject of destination marketing with a specific focus on the process of developing strategiesthrough a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical …
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Optimal Marketing Strategies in Response to Uncertainty by Illinois Grain Farmers
Made available in DSpace on 2014-12-13T19:23:31Z (GMT). No. of bitstreams: 1 8009076.pdf: 12495906 bytes, checksum: cee8848dc6ede9df77c006db46cbddb9 (MD5) Previous issue date: 1979
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Internet Hospitals in China - Exploration of Business Models and Marketing Strategies
… paper explores the business models and market strategies of China’s Internet hospitals by comparing the healthcare systems and the current situation of telemedicine in China and the United States, and using the PEST and SWOT analysis frameworks to analyze the Internet healthcare industry in …
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The marketing strategies used by emerging building contractors in Polokwane Municipality, Limpopo
Submitted in fulfillment of the requirements of the degree of Master of Management Sciences – Business Administration, Durban University of Technology, Durban, South Africa, 2020.
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Marketing strategies in innovative industries : the case of package/document delivery services
Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Civil Engineering; and, (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985.
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Understanding student choice of university and marketing strategies in Syrian private higher education
The focus of this study is student choice and marketing in the private higher education sector in Syria. The literature review shows two contrasting attitudes regarding introducing marketing into education. Over the last few decades, the need for marketing has become more critical for …
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Marketing Strategies for Pricing Services: An Application in the Deregulated Financial Services Industry
Pricing is the only marketing variable which contributes directly to revenue yet pricing strategies research for service industries has been virtually nonexistent to date. This dissertation examined marketing strategies for pricing financial services in the post deregulation environment. It was …
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