Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 92 for “"Marketing research"”.
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Investigating Ethical Decision Making in Marketing Research: An Exploratory Study Towards the Interaction of Different Moral Agents in Marketing Research
… the nature of Ethical Decision Making (EDM) in marketing research. More specifically, this research is concerned with exploring the understanding and the holistic conceptualisation of Ethical Decision Making (EDM) through the investigation of different moral agents in marketing research in the …
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An evaluation of marketing research techniques in three case studies
Thesis (M.B.A.)--Boston University
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A Study of A Selected Projective Technique in Marketing Research
Made available in DSpace on 2014-12-05T20:11:21Z (GMT). No. of bitstreams: 1 6003911.pdf: 11139130 bytes, checksum: b46f4f6edf3e06c467ca79c317eaf187 (MD5) Previous issue date: 1960
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Varying Coefficients in Logistic Regression with Applications to Marketing Research
In the marketing research world today, companies have access to massive amounts of data regarding the purchase behavior of consumers. Researchers study this data to understand how outside factors, such as demographics and marketing tools, affect the probability that a given consumer will make a …
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The feasibility study of applied neuroscience for advertising and marketing research
… been developed, which can be used by advertising researchers for their research to understand consumer behavior and responses. At the same time, most advertisers have become more sensitive to marketing ROI, so they need to know real audience response to their advertising. I compare several …
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Means to an end : marketing research on Icelandic cosmeceutical brands and consumers' motivations for purchase
… motivations for their skin care purchases. The research is twofold, study 1 is conducted with semi-structured interviews with marketing and branding managers of some of the most relevant brands in the Icelandic cosmeceutical industry. Study 2 applies the means end chain (MEC) theory to …
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South African marketing researchers’ perceptions of neuromarketing and its utilisation in a marketing research context
… our preferences and actions. At its core, neuromarketing is considered a field of research that scientifically investigates intrinsic consumer decision-making by employing a variety of neurophysiological techniques and theories. However, despite the potential of neuromarketing techniques to …
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A Conceptual Model of Knowledge Acquisition and Utilisation Through Marketing Research in Tourism: Development and an Empirical Assessment
… of knowledge acquisition and utilisation through marketing research in tourism. Its main objective is to determine the factors that lead to a marketing research orientation in tourism organisations. A conceptual model of antecedents and consequences of marketing research in tourism is constructed …
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The applicability of discriminant analysis techniques on the multivariate normal and non-normal data types in marketing research.
The purpose of the procedures described is to assign “objects” or "observations" in some optimum fashion to one of two or more populations. In routine banking a bank manager may wish to classify clients who wish to make loans as low or high credit risks on the basis of the elements of certain …
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On the nomological relations of culture and market orientation : the case of the German and South African automotive industries
The current research examines the effects of cultural institutions on the relationships of market orientation and its theorized antecedents. Market orientation (MO) is one of the most prominent topics in scholarly marketing research.
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Relationship marketing with customers in the hotel industry in Thailand
… the scope, nature and form of relationship marketing in the hotel industry in Thailand. For the last twenty years, relationship marketing has attracted enormous interest from both academic researchers and business practitioners. However, the majority of research conducted in this area has …
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The moderating effect of time-perspective on the intention-behaviour relationship
… measures of intentions are widely pursed in marketing research and are based on the premise that they are reliable proxies for actual ensuing behaviour. Although research supports this assumed relationship between intentions and behaviour, mounting empirical evidence suggests that the …
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An analysis of different data base structures and management systems on Clickstream data collected for advocacy based marketing strategies experiments for Intel and GM
Marketing on the Internet is the next big field in marketing research. Clickstream data is a great contribution to analyze the effects of advocacy based marketing strategies. Handling Clickstream data becomes a big issue. This paper will look at the problems caused by Clickstream data from a …
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Consumer behaviour in online shopping - understanding the role of regulatory focus.
… on the Internet is increasingly a focus of marketing research. In particular, consumers behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of marketing, especially within consumer behaviour. Yet it has been …
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Measurement of emotional reactions to television advertisements – A state of the art review
… affair which perpetuates an ongoing discourse in marketing research. Since emotions play a pivotal role in the success of advertisements, the exploitation of tools for their precise measurement is crucial to researchers and practitioners alike. Yet, there is no single gold standard instrument …
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How do emotions influence consumer decision-making in high-risk digital purchases? A qualitative study
… behaviour holds a prominent position in academic marketing research (Chatzopoulou and de Kiewiet, 2021). The current landscape of consumer behaviour literature enables businesses and academics to comprehend how consumers engage in their day-to-day purchasing activities (Miller, 2003). This thesis …
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What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa
… and philosophical/cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong positive relations on business performance. In the …
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Deep learning for discovering new product opportunities
… attributes has long been an endeavor of marketing research. We provide an updated approach which can learn customer preferences for complex products with multiple multivariate attributes using modern Deep Neural Networks. In turn we outline approaches for framing managerial questions in …
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