Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"Marketing relationship"”.
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Avaliação do nível de satisfação do cliente da telefonia móvel em Cabo Verde: estudo de caso sobre a operadora móvel em Cabo Verde (CV Móvel)
… trying to establish with clients a lasting relationship through loyalty, which becomes the companies’ main objective. With this work one wants to identify how marketing relationship contributes to client loyalty in the mobile operator in Cape Verde. It was searched in various theoretical …
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How do innovation management consultants modify the relationship between R&D and marketing participants as a consequence of their intervention?
… Consultants (IMCs) can promote changes in R&D/marketing relationships. The research was motivated by the scarce number of studies about the impact of IMCs on organisational relationships in general, and particularly on R&D and marketing relationships. This thesis contributes to knowledge in …
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Analisis pengaruh penerapan relationship marketing terhadap loyalitas pelanggan pada Koperasi Wanita Sekarsari Malang
… ini bertujuan untuk mengetahui penerapan relationship marketing pada Koperasi Wanita SEKARSARI Malang yang telah menerapkan strategi relationship marketing dalam upaya menjaga kepuasan dan loyalitas pelanggannya. Dalam penerapan dari strategi ini perusahaan memberikan kemudahan kepada …
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Relationship marketing's positive impact on successful new industrial services
… and manage the NSD process, but also the client relationship as it evolves throughout the NSD process. Indeed, a large part of a successful new service outcome depends on a solid relationship between supplier and client, since many industrial services require on-going interaction between the two …
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Strategi membangun Customer Relationship Management (CRM) pada Bank Syariah Mandiri Kantor Cabang Malang
… yaitu program pemasaran berkelanjutan (Continue Marketing) dengan cara membuat program menarik melalui pemberian hadiah untuk nasabah prioritas, kedua program pemasaran individual (One On One Marketing) dengan cara mengunjungi nasabah prioritas ke rumah, dan melakukan pendekatan secara personal, …
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Lengthening cords and strengthening stakes : a case study in the provision of nurse education in a global context
… of academics who have participated in such a marketing relationship. They were employed by two universities, one in Australia and one in Hong Kong, involved in an agreement to provide post registration nursing courses in Hong Kong. A number of issues are explored in this study. These issues …
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Conectando con tu audiencia en la era digital
En el presente informe se expondrá el caso de la plataforma digital: Más Abrazos by Huggies. La cual trabaja principalmente en el mundo online, pero también tiene estrategias en el offline. Más abrazos nace con la visión de conectar de una manera más cercana y personalizada con la audiencia de la …
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Customer feedback systems in tourism : a study of interdependent services of German travel agencies, tour operations and airlines
A high level of service quality is being widely acknowledged among German tourism marketers as the strategy to survive in an increasingly competitive market. In tourism many independent suppliers contribute to the tourist experience. This concept is critical to the industry as poor performance …
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Social capital and engagement in Nigerian small business marketing.
… and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social capital can be viewed as a marketing asset available in network relationships. …