Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 7 of 7 for “"Marketing mix elements"”.
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Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central
Submitted in fulfilment of the requirements of the degree of Master of Management Sciences specialising in Business Administration at the Durban University of Technology, Durban, South Africa, 2024.
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The role of business relationships between SMEs and network actors in defining standardization and adaptation strategies of SMEs: insights from business-to-business firms engaged in international activities
… the standardisation/adaptation of SMEs’ marketing strategies. A comparative case study method is implemented using data collected from 18 cases. Initially, intra-case analysis is carried out to explore 20 dyadic relationships and 16 triadic relationships across all four primary cases from …
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International business expansion through franchising: the case of fast-food industry
… franchise objectives, expansion strategies, marketing mix elements, control system and support services. A principal finding of this research project is that fast-food companies do in fact extend domestic franchise strategies to foreign markets when expanding internationally. However, they do …
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‘Less sugar and more sales' - the effects of in-store marketing of diet products during economic expansion and contraction cycles in an emerging market
… these products, is to elaborate in-store marketing in order to generate a better sales response. Even more challenging is selecting the most effective in-store marketing mix according to different economic business cycles (expansion and recession), which often change in emerging markets. …
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Marketing strategy in the State trading organisations in Iraq
… on and attempting to develop an effective marketing strategy for the State Trading Organisations will provide some solutions to the problems of developing countries with marketing planners being able to contribute to such development. This thesis identifies, analyses and evaluates the …
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The Effects of Different Aspects of Tourism Services on Travelers' Quality of Life: Model Validation, Refinement, and Extension
… studies have been conducted in both tourism and marketing which have examined various aspects of travelers and/or consumers. Quality of life satisfaction studies look beyond the types of satisfaction experiences that endure for only a short time to those that "spill over" into individuals' life …
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Investigating the Effect of Construction Companies’ Marketing Mix on the Experience of Customers in the Gulf Region
… a lucid mechanism as to how the 7Ps of the marketing mix directly affect client experience has not yet been determined, as no extant studies have undertaken a detailed investigation of this area. The need to establish such an investigation becomes more pressing in wake of the fact that …