Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 34 for “"Marketing channels"”.
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Structural Dynamics of Marketing Channels
Made available in DSpace on 2014-12-10T23:08:51Z (GMT). No. of bitstreams: 1 7219885.pdf: 10818021 bytes, checksum: f51a22d2e4dc728c9d329162089a528b (MD5) Previous issue date: 1972
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Automotive industry marketing channels : conflicts and solutions
… interests, dealers act very differently in the marketing channel cooperation. To motivate dealers to behave in a more cooperative way, the marketing channel incentive system is commonly used as the most effective tool. However, aiming at maintaining a high marketing channel efficiency in the …
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Essays on Consumer Information Acquisition in Marketing Channels
… me to explore issues that are unique to the marketing channel. Essay 1: Prominent Retailer and Intra-brand Competition studies consumers’ active information acquisition patterns. Specifically, I investigate the interaction between active consumer search and retailers’ pricing decisions when …
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The structure of equilibrium marketing channels: Common versus exclusive retailers
… control are critical aspects in the design of marketing channels due to the interdependence of various channel members and the complex flow of products, title to the products, payments and information. Important marketing decisions, such as prices and the level of promotional services, are …
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Effects of Product Complexity on Information Source Importance in Marketing Channels
Made available in DSpace on 2014-12-13T20:21:47Z (GMT). No. of bitstreams: 1 8004292.pdf: 4934531 bytes, checksum: af5c388d3d6d0c08420bb11e7105314b (MD5) Previous issue date: 1979
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Marketing channels and transaction cost analysis: the role of transaction specific investment
Researchers have theorized that Transaction Cost Analysis paradigm draws a connection between transaction specific investment and opportunism with guile. This dissertation investigated this relationship during and after the negotiation process with a focus on contractual safeguarding. It was …
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An empirical study of the effect of brand personality and consistency between marketing channels on performance within the UK higher education sector
… sector now being adopted and utilised by HEIs. Marketing and brand management has received special attention from such institutions, particularly in order to attract students and build reputation. Some authors argue that the concept of branding transfers directly to the education sector, whilst …
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Function and Effects of Affect and Constituent Demand in Dyadic Bargaining for Economic Goods and Services
… human behavior. It is defined and its role in marketing, especially marketing channels is clarified. A review of several different fields describes research that has been done on bargaining behavior by economists, social psychologists, behaviorists, and business professionals.
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Customer Perceptions of Fairness in Hotel Revenue Management.
… enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.
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International Trade in Selected Processed Foods and Beverages (Beef, Beer, Economic, Marketing Theory, Distribution)
… preference similarity, trade barriers and marketing channels. They were explained, their empirical findings discussed, and hypotheses of international trade patterns anticipated on the basis of each theory were stated for processed foods and beverages generally. The hypotheses were then …
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The changing nature of supply chain management in the European grocery retail sector
… of theoretical research has been undertaken on marketing channels, few researchers have investigated physical channels of distribution. This is surprising in view of the changing relationships within marketing channels and the impact of such changes on the physical distribution function. The …
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Targeting Seasonal Marketing Campaigns: Rebalancing Exploration and Exploitation
… learn in batches that occur infrequently in many marketing channels, such as seasonal marketing campaigns and salesperson marketing. For example, when demand is seasonal, marketing campaigns often occur annually, with retailers using data from last year to train this year’s policy. This essay …
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How Enhanced Data Availability Affects Multi-Channel Marketing Attribution
… can engage with businesses via various marketing channels throughout the sales journey. At Boston Scientific, members of the sales and marketing teams use many applications to develop strategies for and analyze the results of these channels. However, data is not always entered in these …
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Influence of digital marketing on the growth of Small and Medium enterprises: A Case of Tshwane Metropolitan Municipality, South Africa.
Digital marketing refers to marketing conducted on digital channels such as email, social media, websites, and mobile applications. It has become an important strategy for businesses to connect with consumers and expand their markets. The goal of this study was to explore the influence of digital …
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Evaluation of Banana Marketing Performance in Mbeya Region: a Case Study of Rungwe District
… with the main objective of evaluating the banana marketing performance in Mbeya region. The specific objectives of the study were to examine the existing banana marketing channels and the roles played by various marketing participants in Rungwe district, to evaluate the pricing structure of …
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Evaluation of maize production and marketing performance: A case study of Mbeya rural district, Mbeya region, Tanzania
… rural district to evaluate the production and marketing performance of maize produce. The specific objectives of the study were to determine the economic profitability of maize grown by small-scale farmers, identify existing maize marketing channels and the roles played by key market …
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Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
… structure for constraining opportunism within marketing channels. These approaches generally assume that marketing channel managers are opportunistic, and only economic constraints deter opportunism in exchange relationships. However, some empirical studies have shown that managers do not …
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Antecedents Of Information Systems Backsourcing
… core competency perspective, IOR theory and marketing channels literature. To identify factors salient in IS backsourcing and to examine the process of backsourcing this dissertation employs exploratory case study methodology. Six outsourcing contracts within three client companies are …
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Explaining Buyer Opportunism in Business-to-Business Relationships
… the literature. Based on theories in economics, marketing channels, supply chain management, decision science, and psychology, a comprehensive model tested a set of factors hypothesized to drive the use of opportunistic tactics. Factors include buyer-supplier relationship-specific factors, …
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Why aren't we looking for lessons about producer-buyer relationships and niche markets in non-export cases? : farmers and wholesalers in El Salvador's central wholesale market
… tend to look towards production rather than marketing improvements, missing growth linkages to other sectors in which farmers become embedded through their marketing activities. The second is that where marketing is considered, there tends to be a disproportionate focus on non-traditional …
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