Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 31 for “"Marketing campaign"”.
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Predicting smartphone email marketing campaign clicks with the LightGBM algorithm
Tässä työssä aiheena on älypuhelin sähköpostikampanijoiden klikkausten mallintaminen ja ennus- taminen LightGBM algortimin avulla. Mainosten klikkaamisen ennustamista käytetään sähkö- posti markkinoinnin kohdentamiseen potentiaalisesti kiinnostuneille asiakkaille. Klikkaamisen en- nustamisessa …
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Study on social media marketing campaign strategy -- TikTok and Instagram
… research focusing on the impact of social media marketing on these platforms on consumer buying behaviors.
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Evaluation of Montana's HIV Prevention Social Marketing Campaign: A Descriptive Study
… to evaluate Montana’s 2006 HIV Prevention Social Marketing Campaign in two intervention communities: Flathead and Silver-Bow Counties and one comparison community: Lewis and Clark County. The intervention began in March 2006, and data was collected in the intervention communities for the first …
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Evaluation of Montana's HIV Prevention Social Marketing Campaign: A Descriptive Study
… to evaluate Montana’s 2006 HIV Prevention Social Marketing Campaign in two intervention communities: Flathead and Silver-Bow Counties and one comparison community: Lewis and Clark County. The intervention began in March 2006, and data was collected in the intervention communities for the first …
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Jumpin’ Jacks : Social Marketing Campaign Aimed to Increase Awareness of Healthful Behavior in South Dakota Fourth Grade Students
… State University (SDSU) Jackrabbit mascot as a marketing tool to promote fruit and vegetable (FV) consumption and physical activity (PA) among fourth grade students. Methods: Nutrition faculty and students cooperated with collegiate graphic design students to develop eight posters that featured …
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Exploring Progress, Barriers and Opportunities for the Branded FNV Marketing Campaign to Impact Fruit and Vegetable Consumption: A Mixed-Methods Evaluation
… is available on the effectiveness of integrated marketing communications (IMC) and branded media campaigns used to positively influence Americans' diet-related cognitive, behavioral and health outcomes. The purpose of this research was to assess and inform the Partnership for a Healthier …
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Examination of Head Start students' and teachers' attitudes and behaviors toward trying new foods as part of a social marketing campaign
… Food Friends, a twelve-week social marketing campaign, was conducted by Head Start teachers during the Spring 2007, introducing children to novel foods with food puppets, nutrition-related activities and novel food tasting opportunities. Hypotheses related to the impact of preschool …
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Sent to You by Someone Who Thinks You're Beautiful: The Effects of Regulatory Focus, Personal Involvement, and Collective Efficacy in a Social Marketing Campaign
… attitudes and behavioral responses to a social marketing campaign's video messages. Independent variables in the study were the regulatory framing of the campaign message, personal involvement, and collective efficacy. Results revealed main effects of both collective efficacy and personal …
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The Relationship Between Health Belief Model Constructs and Factors Influencing Cancer Self-Examinations in College Students
… any other time in their lives. Finally, a social marketing campaign could be an easy intervention to reach the masses. A Social marketing campaign would be a beneficial way to raise awareness, educate students on cancer in college, and show the simple steps in performing self-examinations.
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Social Marketing Campaigns: A Public Health Tool in the Prevention of HIV/AIDS and Other Chronic Diseases
… the following summary clearly defines a social marketing campaign, and also demonstrates its usefulness in engaging the target audience (particularly vulnerable populations) in beginning the steps towards behavior change that can help eliminate health disparities based on race, sexuality, …
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Arts space under (narrative) construction.
… Corp (CMLC), the Seafood Market is a grassroots marketing campaign; for Calgary Arts Development Authority (CADA), the repurposed building is an experiment in arts space governance; and for artists the donated space is a temporarily affordable haven at the centre of a ‘creative city’ make-over. …
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Identifying the critical components of internal rebranding in a hotel casino
… effort requires both an external and internal marketing campaign. For businesses operating in the service industry, the internal rebranding requires special attention. The brand for a hotel and casino can be identified by its logo, architectural attributes and themes, brand messages through …
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A Fare Approach to Attracting Transit Ridership After COVID-19
… just before the pandemic shows how an email marketing campaign can be used to increase pass product adoption among regular system users. Coupled with the new 20/30 fare product and an increased discount on the Monthly Pass from the first case study, the email marketing campaign can help …
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Die advertensie
… as well as other agencies to conceptualize a marketing campaign that will ensure the survival of the Afrikaans language for generations to come. In the final chapter, the protagonist dies, not being able to save himself, his family, or his language. The young girl that discovered him, now …
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A business plan for iXa walker
… a launch in local retail stores and a low cost marketing campaign aimed at generating buzz for the product and educating potential users of its capabilities. After two years the iXa walker should be marketed more aggressively to a national audience. At a price of $240 we predict a profit margin …
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A Case Study of the ‘100% Pure New Zealand’ Tourism Campaign: What are the Impacts of the 100% Pure New Zealand Tourism Campaign in Shaping Visitors’ and Locals’ Perspectives?
The “100% Pure New Zealand” is an official campaign of New Zealand that has promoted New Zealand tourism to the world since 1999 (Tourism New Zealand, 2017b). As it is one of the most successful tourism campaigns around the world, I am inspired to explore the case study of this campaign thoroughly. …
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Imperial designs: fashion, cosmetics, and cultural identity in Japan, 1931-1943
… the figures of Miss Shiseido—an innovative marketing campaign by Japan’s leading maker of luxury cosmetics—and Tanaka Chiyo—Japan’s first fashion designer—to show how the materiality of fashion and cosmetics enabled individual women to act as subjects with the capacity to shape and transform …
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Marketing the Iraq War: Manifest Content Analysis of US Executive Framing
… the Bush administration\'s effort to be a campaign of lies, intended to lead the American people and the international community to believe a threat existed that the Bush Administration knew was not credible. In contrast to that conclusion, my analysis of the framing effort indicates that …
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