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Showing 1 to 1 of 1 for “"Marketing bibliotecário"”.
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Do diagnóstico ao plano de marketing na biblioteca da faculdade IESP/ FATEC - PB: um estudo sobre infraestrutura e recursos humanos
… For that, it is presented the importance of a marketing plan as a management guide to the Library. Marketing is approached as a management philosophy, which is compromised with the client. It is commented about how marketing could help the librarian professional in improving his image before …