Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 12 of 12 for “"Marketing and communication"”.
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The development of electronic resources in libraries : effective marketing and communication
… primarily on changes in academic libraries and secondly in public libraries. The implications of changes in different countries were investigated. The research programme evolved over time, as its applicability and relevance extended to other players in the developing library electronic …
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A systematic approach to marketing and communication : a case study of MIT System Design and Management Program
Different from the for-profit organizations' marketing objectives, marketers in academic sectors tend to have a different set of priorities comparing to ultimately increasing goods or services sales to gain profit. This thesis attempts to explore the effective marketing and communication methods to …
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Influence of social media networks on corporate communication strategies
… the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. …
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Developing a strategic approach to stakeholder engagement at SOS Children's Villages Canada
… the current state of engaging this population and the actions SOS could take to enhance engagement. Action research involved staff, volunteers, donors and representatives of other organizations. Research findings revealed a connection between engaging stakeholders and growing the organization, …
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The Frame of Social Media in Academic and Industry
<p>With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press …
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Organizacijų komunikacijos socialinėse medijose formų poveikis tikslinei auditorijai /
… of this work is to evaluate how different communication factors in social media affect user engagement. The bachelor thesis has 3 parts. The first part is the analysis of scientific literature. In this part, based on the insights of scientists, the relevance and purpose of social media is …
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HOW THE ENVIRONMENTAL MOVEMENT HAS FAILED THE AMERICAN PUBLIC. REVIVING ENVIRONMENTAL ACTION AS PART OF THE PUBLIC CONSCIUSNESS: ADVERTISING IS THE MISSING TOOL
… environmental movement have a great opportunity and challenge before them. These organizations could lead our nation in a time of great change. They could challenge the public to align personal consumer habits with positive environmental beliefs. However, the environmental movement has failed to …
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HOW THE ENVIRONMENTAL MOVEMENT HAS FAILED THE AMERICAN PUBLIC. REVIVING ENVIRONMENTAL ACTION AS PART OF THE PUBLIC CONSCIUSNESS: ADVERTISING IS THE MISSING TOOL
… environmental movement have a great opportunity and challenge before them. These organizations could lead our nation in a time of great change. They could challenge the public to align personal consumer habits with positive environmental beliefs. However, the environmental movement has failed to …
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The Edge Connection
… that my country, Tajikistan in particular, and our Central Asian neighbors as a whole, can and are in one degree to another experiencing. Therefore it was a great opportunity to learn how the nonprofit organizations function in the United States and how they handle the challenges of economic …
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Integrated marketing communications: implementation and application issues in consumer-focused companies
This thesis addresses the implementation and application of integrated marketing communications (hereinafter referred to as 'IMC'). The thesis is located within the field of marketing communications and focuses on IMC perceptions and practices within large global and national companies located in …
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Examining the influence of corporate website favourability on corporate image, corporate reputation, consumer company identification and loyalty: a study of consumers’ perception in the context of the financial setting in the United Kingdom and Russia
… website favourability within the discipline of marketing by developing a rigorous conceptual framework of factors that influence corporate website favourability, and to explore how corporate website favourability contributes to building corporate image, corporate reputation, consumer-company …