Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 8 of 8 for “"Marketing and Service"”.
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Service quality in nursing homes. A construct, measurement and performance model to increase client focus.
… nursing homes, responding to a critical social and demographic imperative. The aim of this study is to provide a service quality construct for nursing homes to increase client focus and satisfaction. The research is underpinned by the service quality literature. It utilises the SERVQUAL …
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Quality and Capacity Decisions in Service Industry
… models that capture the effects of quality of service. We consider quality of service as a measure separate from capacity decision and analyze the effects of these decisions on costumers' behavior. The first part of research investigates the continuity of the customer experience across various …
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Three Essays on Analyzing and Managing Online Consumer Behavior
… has fundamentally changed the ways firms and consumers interact. The ongoing evolution of the Internet-enabled market environment entails new challenges for marketing research and practice, including the emergence of innovative business models, a proliferation of marketing channels, and an …
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Consumer satisfaction and dissatisfaction of upscale restaurant dining: a two dimensional approach
… A review of the studies on consumer satisfaction and dissatisfaction (CS/D) in restaurant dining indicates that the majority of restaurant management literature deals with the product/service dimension of restaurant dining and that the leisure dimension of restaurant dining has not been explored. …
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A study of firm's behavior in the B2B e-business regime
… Many theories have been developed to understand this new business pattern. Nevertheless, lots of puzzles remained unsolved. So far, even whether B2B e-business is a temporary phenomenon; or is it just the extension of the old VAN-EDI system is still under debate. This research tries to answer …
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Three Essays on Understanding Mobile Consumer Behavior: Business Models, Perceptions, and Features
… two-thirds of the people in the West can access and use online resources, anytime and anywhere. Consumers also can communicate and share their consumption experiences instantaneously. Platforms reach users for time-critical events through highly personal communication channels, in the sense that …
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The communication and exchange of information between state and stakeholders.
This thesis presents a critical review of the candidates Portfolio of Public Output, which is based on research conducted in the period November 2000 to date, and which consists of 21 peer-reviewed, publicly available papers published since 2001. The subject area which forms the basis of the thesis …
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Diseño de una ruta guía para la gerencia del servicio al cliente, aplicable al sector MiPyme de Bogotá-Boyacá-Medellín
… de satisfacción u otras acciones asiladas, generando paradigmas sesgados respecto al servicio, y por ende trae como impacto, poca importancia en recursos y atención propia de la alta gerencia en las compañías. Para lograr cimentar una cultura eficiente, se hace necesario identificar factores …