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Showing 1 to 3 of 3 for “"Marketing alliances"”.
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Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana
Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite …
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A Consumer-based Assessment Of Alliance Performance: An Examination Of Consumer Value, Satisfaction And Post-purchase Behavior
Strategic alliances have become a recognized strategy used by firms in the pursuit of their diverse organizational objectives. Consequently, the literature on alliances is replete with research investigating the value strategic alliances generate for participating organizations. Strategic alliances …
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Marketing cities for tourism: developing marketing strategies for Istanbul with lessons from Amsterdam and London.
… areas,need to besold with a greater emphasis on marketing activities. In fact, as a bundle of products consumedby a range of tourists with different needs and motives for visiting, urban tourism destinations differ from traditional holiday resorts and require more specific attention from tourism …