Global ETD Search
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Showing 1 to 2 of 2 for “"Marketing Universities"”.
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A comparative study of marketing planning in higher education: is it a trend?
… of this study was to determine the status of marketing planning at colleges and universities, and if it helps with recruitment, retention and enrollment.</p> <p>This study also examined whether marketing planning helps institutions create, guide and coordinate marketing efforts.</p> <p>The …
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University Image: Perceptions Held by Internal and External Stakeholders of East Tennessee State University.
… education in the United States has impacted how universities are perceived by their stakeholders. "Truth" emerges not as one objective view, but as a composite picture of how people perceive the university and each other. These constructed realities are critical to an institution's well being in …