Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"Marketing Tourism"”.
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Co-producing the nature-based adventure tourism experience: tourist, environment and management contributions
… A review of the satisfaction research in marketing, tourism, and recreation found that the existing satisfaction models were based on the performance of product or service or destination attributes, which are managerial or environmental determinants. This research proposed and empirically …
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Sense of Humour and its Effects on Great Britain's Destination Image
… array of topics being subject of studies in the tourism field, there has been a general neglect in investigating the role that humour plays in tourism generally, and destination images in particular. This neglect is more noticeable when contrasted with the considerable number of studies on …
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Evaluating marketing strategies in promoting rural horse racing for tourism development at Umzinyathi District Municipality
This study evaluates the marketing strategies in promoting rural horse racing for tourism development uMzinyathi District Municipality, such as the Dundee July event as tourism development. Rural horse racing is a historic contemporary facet of tourism in many developing countries, hence the study …
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Exploring innovation in promoting tourism for sustainable development : a case of uMkhanyakude District Municipality, KwaZulu-Natal
… of the requirements of the degree of Master in Tourism and Hospitality Management, Durban University of Technology, Durban, South Africa, 2023.
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The influence of social media in promoting the tourism industry in Durban, South Africa
… for the degree: Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2016.
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A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal
… for the degree: PhD: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2018.
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MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)
THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, …
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"There is a place where the dreams live" : portrayals of the South Sea in German language tourist brochures
The promotion of places for tourism involves the projection of selective sets of images. Destinations often shape their cultural realities to match successful marketing images. Tourism and its promotion, therefore, generate transformations of a physical and symbolic nature. Beyond their …
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Behavioural reactions of managers towards airline operations performance in times of crisis and growth.
This research was undertaken in the United States within two different regional airlines and examines the attitudes and behaviours of managers to operations performance measurement and review (PMR) systems during separate periods of crisis and growth. The aim and objectives were to examine whether …
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The planning and management of tourism in Europe: case studies of planning, management and control in the coastal zone.
This study is an investigation of aspects of tourism planning and management in Europe. In particular it is an examination within three distinct and complementary case study areas in the European coastal zone, of factors that may contribute to tourist area success. The historical development and …
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Modeling the Marketability of Tourism Small Businesses: Oman's Experiences
<p>Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to …
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Successful Marketing Strategies for Promoting Event Destinations
<p>Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute $98.7 billion of the direct spending, $15.0 billion in taxes and 859,000 jobs. As a result, destination marketing …
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Feasibility study for an Umlazi tourist information centre
… sought after tourist destinations of the world. Tourism, like all other industries in this country, has been badly affected by sanctions, violence, crime and internal political conflict. Furthermore, the media has created a turbulent atmosphere through its exaggeration of incidents that are …
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Market Valuation of Convertible Securities of U.S. Airlines
<p>The airlines have enormous needs for capital. Historically, capital spending was accountable for about 15 percent of annual airline revenues, more than double the average for manufacturing companies (Arpey, 1995). Access to capital is essential to the long-term viability and growth of the …
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A model to explore the impact of tourism Infrastructure on destination image for effective tourism marketing
Tourism is no more an occasional past-time for wealthy and adventurous people. Nowadays, everyone is participating in the tourism industry, may it be a catering company, a hotel or an entertainment business. In fact, tourism has an impressive impact on its host country’s economy. It increases the …