Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Marketing Law"”.
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A Survey of White Paper Types
The white paper is a widely used technical marketing document genre that has been curiously neglected in technical writing instruction. Used in government for over four centuries to foster discussion and promulgate official political positions, the white paper genre has expanded in recent decades …
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Market Power of Digital Platforms: An Investigation of the Online Networking Market
<p>Digital platforms contribute significantly to the world’s economic growth. The platform’s business model—two-sided market—has established more efficient, even costless marketplaces for business and consumers. However, the largest digital platforms’ incredible number of users and resources and …
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Beyond the game : the legal aspect and value of athlete's image rights
Markmið ritgerðarinnar er að varpa ljósi á flókið samband milli ímyndarrétt, samfélagsmiðla og viðskiptahagsmuna í íþróttum. Mismunandi lög og reglugerðir skilgreina og vernda ímyndarrétt, en ritgerðin leitast eftir að útskýra lagaramma þessara réttinda í Evrópusambandinu, Bretlandi og …
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Personal Data Privacy and Protective Federal Legislation: An Exploration of Constituent Position on the Need for Legislation to Control Data Reliant Organizations Collecting and Monetizing Internet-Obtained Personal Data
<p>In the past twenty years, the business of online personal data collection has grown at the same rapid pace as the internet itself, fostering a multibillion-dollar personal data collection and commercialization industry. Unlike many other large industries, there has been no major federal …
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Pause; Pivot; Position: A Case Study about Higher Education Communication Strategies and Decision-Making Processes during Two Concurrent Crises
… how organizational identity and culture and marketing efforts impact the construction of higher education institutions’ communication strategies, and how identity and culture shape communication strategies in an iterative way during a time of two concurrent crises—COVID-19 pandemic and racial …