Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"Marketing Environment"”.
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An empirical study of marketing environment strategy and performance in the property market
… research, the study proposes the organisation-environment-strategy-performance (OESP) framework and a model of property marketing in the Taiwan property market. The thesis proposed and tested an integrative model of business performance incorporating the major determinants of business …
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SURVIVING SURPRISE: HOW FIRMS WERE AFFECTED BY - AND RESPONDED TO - UNEXPECTED, DISRUPTIVE, DISCONTINUOUS CHANGE IN THE MARKETING ENVIRONMENT
Changes to the marketing environment occur in numerous ways and with a wide range of characteristics. This research examines the effects of - and responses to - surprise, which is defined as disruptive, discontinuous events that result in unexpected changes to the environment. Some authors have …
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Competitiveness of Virginia dairy producers in a national setting given changing marketing and policy conditions
… that is experiencing changing policy and marketing conditions. The competitiveness of Virginia dairy producers is examined in a National Dairy Model that compares both producers’ cost of production across market areas and spatial relationships among producers and consumers. The National …
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Relationship marketing in agribusiness: a case study
… to address the lack of primacy for relationship marketing in agriculture by providing an example, using the case study method, of exploratory research in relationship marketing within the agriculture industry. An embedded case study was conducted to take a preliminary, exploratory, and …
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Glussa GYM : business plan : lightweight baby!
… which is defined in the book Principles of marketing by Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders was utilized. SWOT and Porter‟s Five Force analysis among other were used to estimate the internal and environmental position on the market. The marketing environment was …
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Marketing strategy and new product development in the UK credit card industry
The development of new products in today's marketing environment is generally accepted as a requirement for the continual growth and prosperity of organisations. The literature is consequently rich with information on the development of various aspects of good products. In the case of service …
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The development of a market orientation in a turbulent, transitional environment:the case of Ukraine
… has been a fundamental change in the economic environment engendered by the transition from a centrally planned to a market economy and the resulting conditions of economic crisis. The way that Ukrainian marketers and consumers are reacting to this environmental change is the principal concern …
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Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]
The marketing environment has in the past two decades changed dramatically. The Internet has given businesses of all sizes the opportunity to compete throughout the world with brands of seemingly similar quality, and to promote their wares in ways previously unimagined. Simultaneously, media …
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Redesigning Marketing for Traditional Chinese Medicine Clinics in China
… TCM clinics do not devote enough attention to marketing. TCM clinics are unable to meet the growing demand of Chinese customers for TCM due to a lack of awareness. With such a knowledge gap, TCM clinics' marketing initiatives are becoming increasingly vital. This study summarizes and …
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Marketing cooperatives : A model of the output decisions of the Cloverdale lettuce and vegetable cooperative
Marketing cooperatives play an important role in agricultural activities. Institutional support for cooperatives is based on the idea that, collectively, farmers can achieve benefits than, individually would be difficult to obtain. Head lettuce in the Lower Mainland region of British Columbia is …
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An exposé of the current state of CRM in the hotel industry
… hotel industry, customers and most certainly the marketing environment. Notwithstanding, the deepest essence of this investigation is that people are driven by similar dimensions and that each dimension serves a purpose.
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The Island Image: A Means of Segmentation
… is often accredited to the strength of its marketing; yet, the marketing environment is changing at a fast pace where developments in digital technology have had a profound effect on marketing strategies. Furthermore, the increased accessibility of long and short haul travel has resulted in …
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Consumer perceptions and experiences of relationships with service organisations: financial, travel and tourism organisations.
The theory and practice of marketing has encountered some fundamental changes in the past and will continue to do so in the future. In the last two decades organisations have increasingly been focussing on how to relate to their markets. One response to this complexity of the marketing environment …
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Structural And Marketing Changes In U.S. Retailing, 1987-1997, Foundation For The Future
… has undergone tremendous structural and marketing change in the past decade. Marketers of consumer goods are increasingly competitive in gaining the attention of a more time-starved, demanding, buyer savvy consumer. As a result of these and other macro changes in the marketing …
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Surface hydrologic modeling and GIS: a case study of the Kaimai Hydropower project catchment, New Zealand
… resources in the present competitive electricity marketing environment. River inflow forecasts are an important part of optimizing hydropower schemes. A black box type inflow prediction model was developed and used as an input to the Kaimai Hydropower scheduling software (HYMAX). HYMAX results …