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Showing 1 to 1 of 1 for “"Marketing Communication Mix"”.

  1. The role of social media in the marketing communication mix: a case study of South African banks

    Chikandiwa, Sarah TsitsiUniversity of Zululand2013

    … possible misuse of Social Media and traditional marketing communication. This study thus, aims to identify the position of Social Media in the Marketing Communication Mix, the challenges and opportunities presented by Social Media and how Social Media can be effectively implemented in …

    zulu Repository record